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Big Data : It Takes Three to Tango

I have noticed that little has been written about the set-up needed to succeed in Big Data projects. To increase chances of successful implementation it is important to have the players well connected: Business, IT and Data Science.
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Big Data hype vs CRM hype - different but same mistakes?

Is there a difference between the Big Data Hype and the CRM Hype?
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Efficiently moving in the wrong direction

Most of those who visited a business school have been exposed to the market planning process. It's simple and straightforward, analyse the market, segment it, find the right spots and then target! Simple steps, when followed through consciously,…