Entries by Martin Haagoort DataPlough Data Science Big Data and Business Intelligence

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Efficiently moving in the wrong direction

Most of those who visited a business school have been exposed to the market planning process. It’s simple and straightforward, analyse the market, segment it, find the right spots and then target! Simple steps, when followed through consciously, will make your endeavours effective. Not per se efficient. That’s something else. And here is the issue. It appears […]